Branding and Marketing for Arrow Generics Ltd

Arrow Generics Ltd is a fast growing global brand focusing on the development, manufacture, marketing and sales of generic pharmaceutical products.They recognised that they needed to expand their marketing branding profile and approached us to help. We got to know them, their specialist products, the nature of the generics business, and the people involved. Together, we quickly identified four areas of work; representative imagery, product brochures and website design.

Having put together a concise brief we were able to move quickly, developing graphic styles for their generic products and printing product brochures with the bold, clear UK branding.

A new website included a sophisticated content management system which gave Arrow complete control over embargoed product launches and press releases. The critical timing required meant ongoing preparations. To support this the 3D design skills of our graphics team allowed preparation of photo realistic 3D product images which were stored ready for use well before physical products had even been made. As this is an ongoing project, the moment a product is fresh off the production line, the supporting images are ready to use. In Arrow’s first-to-market industry, this speed of delivery is crucial.

The comment from Arrow Generics was

“We are delighted with the on going brand developments. The Creativity Works have created a stylish and a professional image for Arrow Generics which reinforces our market leader global standing. The website has received much praise. It is graphic, informative and is an excellent marketing tool within our portfolio.”

• Arrow Generics Ltd Branding
• Promotional Work at VMWorld
• Museum Exhibition Panels
• High and Mighty Brochure Design
• Exhibition Showcase Event in Rome
• Bespoke Presentations
• Regent Street Festival
• Henry Moore Foundation Event
• Janssen-Cilag Sales Conference
• The Bank of England